03 July 2014
About Brandon Berger
Published 03 July 2014
Chief Digital Officer, Worldwide
Ogilvy & Mather
Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives in the industry, Brandon is responsible for establishing and leading the digital agenda across the network. He leads the network’s global digital strategy, M&A and offer development - building new capabilities and practice areas to bring to clients.
Under Brandon's leadership, Ogilvy has built the largest global digital network. A platform that can mobilize worldwide resources for any client regardless of location. Ogilvy has also made digital core to the entire business. This includes establishing key global practices around mobile, ecommerce, data and social, launching Social@Ogilvy, the largest social agency network in the world.
Through Brandon’s leadership Ogilvy & Mather has expanded its digital footprint through organic growth, acquisitions and net new business. The quality of the network's digital work is demonstrated by awards - Network of the Year Awards for Cannes 2012 (29 digital-related wins, 4 Cyber, 2 Mobile) and 2013 (75 digital-related wins, 8 Cyber, 6 Mobile), 2014 (%50 digital related wins, 7 Cyber, 4 Mobile, 1 Innovation), Webby Agency of the Year 2014, One Show Network of the Year 2014, RECMA most Dominant Global Digital Agency 2014, Holmes Report Best Global Digital Agency 2013.
Brandon has also led global M&A for Ogilvy with acquisitions in the following capabilities and geographies (2013/2014) : Mobile (US and South Africa), Social (EU), Technology (AP), Digital Agencies and UX (US, AP and LATAM), along with CRM (AP)
Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the advertising and marketing holding company. His responsibilities included digital corporate strategy, M&A, and portfolio optimization. Brandon played an instrumental role in growing the organization’s total digital revenue from 10% to over 40%.
Brandon has always had a passion for the digital world; it can even be said he began his career in his dorm room, where he coded early text-based versions of Massive Multi-Player Online Games. But in truth, he started his career building areas of Netscape’s Netcenter. After that, he co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Then during his first tenure at Ogilvy, Brandon created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media.
Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed by major media sources such as Bloomberg, Wired and the New York Times. Has spoken all over the world at major industry conferences including CES, Cannes Lions, E3, Adtech, Internet Week, Social Media Week, Social Media Matters and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, investor and advisor to some of the top digital companies and venture funds in the industry.